EPA Second National Textiles Survey

Abstract

Behavioural insight is a foundation of the EPA’s Circular Economy Programme, providing evidence to inform policy, behavioural change interventions and awareness campaigns. The EPA contracted Ipsos B&A to carry out this quantitative research, which is a nationally representative survey of Irish citizens to provide current evidence and insights on incidences and influencing factors around textile consumption, care and discarding practices among the Irish public. The report contains data and insights on: 1. Purchasing of Clothes; 2. Rewear of Clothes; 3. Care and Repair of Clothes; 4. Preparation of Clothes before Discarding; 5. Discarding of Textiles; 6. Discarding of Clothing (in focus); and 7. Incentives & Climate Change.

Authors

Environmental Protection Agency (EPA)

Conducted by

EPA Circular Economy Programme and Ipsos B&A

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Brunette woman with back to camera chooses a colourful jacket from a rack of clothing

Methods

The fieldwork for this online survey of a nationally representative sample of 1,069 adults ages 16+ was carried out in August 2024. This is the second national survey on Irish citizens’ attitudes, awareness and behaviours relating to textiles conducted on behalf of the EPA, the first national survey was carried out in 2021.

Main Findings

The report contains data and insights on:

  1. Purchasing of Clothes

  2. Rewear of Clothes

  3. Care and Repair of Clothes

  4. Preparation of Clothes before Discarding

  5. Discarding of Textiles

  6. Discarding of Clothing (in focus)

  7. Incentives & Climate Change.

The results are presented in infographic form with raw data files available to download.

EPA Textiles Market Research

About the authors

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Environmental Protection Agency (EPA)

The Environmental Protection Agency (EPA) Ireland is the independent public body responsible for protecting and improving the Irish environment. Established under the Environmental Protection Agency Act, 1992, the agency operates independently under the Department of Climate, Energy and the Environment. It provides crucial scientific knowledge, polices green laws, and regulates activities that could harm human health or nature.

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Funded by the Government of Ireland under the Circular Economy Fund, powered by the Rediscovery Centre

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